High Costs of Financial Advice Hinder Women's Investment Confidence
High Costs of Financial Advice Hinder Women's Investment Confidence
The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
Recent research from Fidelity International reveals a significant gender disparity in financial advice uptake and investment confidence.
Conducted among over 1,000 Australian consumers aged 18 to 59, the study, titled "The Next Generation," highlights that only 16 per cent of women seek financial advisers, compared to 22 per cent of men.
A staggering 50 per cent of women cited financial advice costs as a major deterrent.
The findings underscore another concern: women remain more wary of investment fees, with 61 per cent expressing concern compared to 55 per cent of men. According to Lauren Jackson from Fidelity International, these financial apprehensions are compounded by broader economic pressures, as a significant number of women are already reducing non-essential expenditures to cope with the rising cost of living.
The research indicates that even though women are less proactive in seeking advice, they recognize the importance of financial management. However, despite this awareness, women exhibit lower confidence in achieving long-term financial goals and managing day-to-day finances compared to their male counterparts. Only 13 per cent of women feel confident about meeting financial objectives, versus 22 per cent of men.
Diving deeper, the study notes a confidence gap in evaluating investment opportunities. Just 48 per cent of women feel assured in assessing investments, while 72 per cent of men display such confidence. Additionally, the disparity extends to investment actions, as 24 per cent of women have never invested compared to 10 per cent of men. Women are also less inclined to invest in shares, bonds, or pursue diversification.
Significantly, women prioritize seeking trustworthy financial advice, with 43 per cent expressing concerns over finding reliable consultants. Moreover, they desire advisors who can communicate at an understandable level, with 25 per cent highlighting this need in comparison to 19 per cent of men.
Interestingly, women diverge in their sources of financial guidance. They are more likely to turn to financial news sites (34 per cent) and personal acquaintances (33 per cent) for advice, rather than social media "finfluencers." In contrast, men show a higher inclination towards investment apps.
Promisingly, younger generations, particularly Gen Z, exhibit a growing interest in financial guidance. Half find the prospect of financial advice appealing, suggesting a potential cultural shift that could encourage more women to seek advice, thus bolstering their investment confidence.
Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.
In the third quarter of 2025, investor lending in Australia reached a record-breaking $72 billion, marking a 12% increase from the previous quarter. This surge has prompted the Australian Prudential Regulation Authority (APRA) to implement new measures to mitigate potential risks associated with high levels of investor borrowing. - read more
The Australian Prudential Regulation Authority (APRA) has announced a significant policy change aimed at mitigating risks in the housing market. Effective 1 February 2026, APRA will implement a cap on high debt-to-income (DTI) home loans, limiting banks to issuing no more than 20% of new home loans with DTI ratios of six times or higher. This measure applies to both owner-occupier and investor loans, excluding new housing developments. - read more
The Australian business lending landscape has witnessed significant growth, with the total lending to non-financial businesses reaching $1.2 trillion as of January 2026. This marks a 9.3% increase over the year and a substantial 53.9% rise compared to January 2020, according to the Australian Prudential Regulation Authority (APRA). - read more
In a significant transformation, Westpac Banking Corporation is undertaking a strategic shift to bolster its presence in Australia's business lending sector. The bank plans to replace traditional in-branch tellers with dedicated bankers specialising in home and business lending. This move is part of a broader initiative to enhance customer service and streamline operations. - read more
The Australian small and medium-sized enterprise (SME) sector is experiencing a notable shift in financing preferences, with non-bank lenders gaining significant traction. This trend is driven by SMEs seeking more flexible and accessible funding options to support their growth ambitions. - read more
Acquiring a loan as a self-employed individual in Australia can often feel like navigating a labyrinth. Without the regular pay cheques and conventional financial documentation typically provided by salaried employees, self-employed Australians face unique challenges in proving their creditworthiness to lenders. - read more
Understanding your credit score is crucial, especially when you're looking to secure a loan. Whether it's for a home, a car, or personal use, a good credit score can make a significant difference in the type of loan you qualify for and the interest rates you'll be offered. - read more
Financial wellbeing is often a balancing act that many Australians find challenging. In an age where the cost of living seems to climb incessantly, managing money effectively has never been more critical. Yet, despite the importance of financial literacy, many individuals struggle to break free from the cycle of poor budgeting and erratic spending habits. - read more
With the rising costs of living and the all-too-familiar financial hurdles, saving for large purchases can seem like a daunting task for many Australians. From buying a new car to securing the deposit on a home, significant expenses require a level of financial commitment and foresight that goes beyond everyday spending. - read more
Need Help Finding a Loan?
Find out now if you qualify and
compare rates, offers and options from multiple lenders - without a credit check!
All finance quotes are provided free (via our secure server) and without
obligation. We respect your
privacy.
Knowledgebase
Amortization: The process of gradually paying off a debt over a period of time through regular payments.
