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Scooter Sales Rise as Australian Motorcycle Market Faces Downturn

Urban Commuters Drive Demand for Efficient and Affordable Transport

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In the first nine months of 2025, Australia's motorcycle market experienced a 2.2% decline, with total sales reaching 63,988 units.

However, the scooter segment defied this trend, recording a 4.6% increase in sales and now accounting for 5.7% of the total market.

This growth underscores a shift towards more efficient and affordable urban transportation options.

Federal Chamber of Automotive Industries (FCAI) Chief Executive Tony Weber noted that the rise in scooter sales reflects a growing preference for practical and economical transport solutions among urban riders. "Scooters are clearly regaining popularity among urban riders. They provide a practical and economical transport option for short trips, commuting, and navigating city traffic," Weber stated.

Despite declines in other motorcycle categories-off-highway vehicles fell by 4.3%, off-road bikes decreased by 0.7%, and road bikes dropped by 3.8%-scooters have emerged as a resilient segment. This trend highlights the importance of offering flexible financing options tailored to the needs of urban commuters seeking cost-effective and efficient transportation solutions.

Published:Friday, 14th Nov 2025
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

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