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Scooter Sales Rise as Australian Motorcycle Market Faces Downturn

Urban Commuters Drive Demand for Efficient and Affordable Transport

Scooter Sales Rise as Australian Motorcycle Market Faces Downturn?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In the first nine months of 2025, Australia's motorcycle market experienced a 2.2% decline, with total sales reaching 63,988 units.
However, the scooter segment defied this trend, recording a 4.6% increase in sales and now accounting for 5.7% of the total market.
This growth underscores a shift towards more efficient and affordable urban transportation options.

Federal Chamber of Automotive Industries (FCAI) Chief Executive Tony Weber noted that the rise in scooter sales reflects a growing preference for practical and economical transport solutions among urban riders. "Scooters are clearly regaining popularity among urban riders. They provide a practical and economical transport option for short trips, commuting, and navigating city traffic," Weber stated.

Despite declines in other motorcycle categories-off-highway vehicles fell by 4.3%, off-road bikes decreased by 0.7%, and road bikes dropped by 3.8%-scooters have emerged as a resilient segment. This trend highlights the importance of offering flexible financing options tailored to the needs of urban commuters seeking cost-effective and efficient transportation solutions.

Published:Friday, 14th Nov 2025
Author: Paige Estritori
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